Disclaimer: This is my review of the food served during my visit. Keep in mind that taste may change over time, depending on the restaurant’s consistency. Just keep munching~
Over the past couple of years, Asian desserts have experienced a revival – transformed, even, as the “it” food of North Jakarta (anyone remember Honeymoon Dessert?). One of the pioneers of this trend, a spurting trend once the boba trend suffered its sudden decline, was Sumoboo, a sensation started out at none other than PIK.
I remember my first visit a couple of years ago. I had a brunch with an old friend, with whom I’ve ordered a ramen for myself and the icy Boo!! Kakigori dessert to share. The ramen was dry, full of MSG, and tasted like instant noodles, and the Kakigori was just a pretty bear-faced delicacy worthy for your Instagram updates, but really just a huge bowl of saccharine. Not quite as impressive as it’s hyped about, although my friend and I agreed it’s not worth the long line (at that time).
Today, Sumoboo is a different story. The sensation it’s become throughout PIK, Pluit, Puri and the greater North Jakarta area has lured teenagers and adults alike across every corner of the city to drive North for its sweet treats. The word on the street spread like wildfire, all the while the age of Instagram was just beginning to manifest itself. Perhaps it’s the need to have it all (fro-yo, fro-yo toppings, ice cream, ice cream toppings, boba, boba toppings) that makes this trend a voguish one, and probably evergreen. But otherwise, Sumoboo’s steep increase in demand has led it to a huge success over the greater Jakarta. As we’re speaking, they have a total of 7 branches in town (yes, 7!!), including the flagship parlor here in PIK.
Recently, I went for another visit. We were still full from our super late lunch and were having a sweet tooth to satiate. Even though it was a Sunday night, PIK was packed as usual, and despite its vast expansion throughout the city, this one’s still a full house. I went for this dessert bowl: Boba + big boba + mochi + ice cream (green tea) + red bean + pudding + taro (IDR 35,000).
And the picture doesn’t do it justice: This was a bowl that can easily fit a single portion of noodles. Yes, it’s huge for a dessert. This is really just your full-fat, sugar-punched, marginally-healthy dessert. Though I like it (what with all those toppings), it gets stale after a couple of bites. Moreover with such a big bowl, everything just melts too quickly.
My other half went for the famed Nutella bomb + chocolate mountain + sliced almonds (IDR 40,000).
Underneath all that mountain is a huge chunk of shaved ice that again, suffered a huge setback because the whole thing melted off quickly. This was served on the same size of bowl as what I ordered, so yeah, it’s a hefty mountain to climb. Yet who doesn’t love Nutella? It’s the only thing that made this bowl super indulgent, so much so that I later bought a Nutella jar, cooled it in the fridge, and dug a spoonfuls for myself at home.
Despite my criticism from the beginning, I have to admit that Sumoboo is one of the more convenient places in town where you can catch up your friends and/or family for both a day and a night out. It’s got a non-pretentious feel (far from it) and a super casual setting that’s just as hip as it is kid-friendly. Instead of targeting the rest of the locals, IMO it’s probably time now for the bules to come taste how the Asians get their dessert fix beyond just cakes, ice creams, and Krispy Kreme.
Now you tell me: Which is your go-to dessert at Sumoboo?
Pantai Indah Kapuk
Bukit Golf Mediterania
Jl. Marina Indah Raya
Ruko Crown Golf Blok D No. 17
Jakarta Utara 14470
+62 (0)21 9662 8677
Visit Facebook page at Sumoboo
Follow @SumobooDessert on Twitter
or @sumo_boo on Instagram
M – S 11:00am – 10:00pm
Other location(s) in Jakarta:
Ruko Green Lake
Jl. Danau Sunter Selatan No. 39
Jakarta Utara 14350
Mall Puri Indah
Jl. Puri Agung No. 75 B, 1st Floor
Jakarta Barat 11610
Central Park Mall
Jl. Letjen S. Parman Kav. 28
Unit ED1 No. 6, 3rd Floor
Jakarta Barat 11470
Mall Taman Anggrek
Jl. Letjen S. Parman Kav. 21
Block 325, 4th Floor
Jakarta Barat 11470
Grand Indonesia Shopping Town
West Mall, Level 3A, ED1 #6
Jl. M. H. Thamrin No. 1
Jakarta Pusat 10310
Jalan Casablanca No. 88, LG Floor
Jakarta Selatan 12960