I grew up watching Spice Girls on MTV. I sing to Britney Spears and dance to Backstreet Boys too. I also love munching lollipops and blow bubblegums – until hip hop changes the American music industry into a whole new kind of pop.
Now I play my podcast episodes and let my favorite DJs take center stage. When tracks take a mid-song break, I’m practically entranced. When the bass rises up to a climax, I feel the rush comes again. In fact, I dream of making and mixing my own sequence with those ultra-uplifting synthesizers. Which is now coming true upon my purchasing algoriddim on iTunes. Who knows, other listeners would jiggle along with my music. Or pop. And fidget. And move and shake to the beats per minute, and they would, too, turn completely hypnotized.
Next morning you wake up you brush your teeth while singin’ woo oh oh oh oh ’till the world ends (real soon).
When America is into the beats, Europe used to be electronic.
Since when does the bangin’ bass beats dominate the pop music scene? Teenybopper gumdrops have transformed into edgy dubsteps post-’90s era. By then, electronic dance music (EDM) have streamed into the popular culture and the landscape of music industries worldwide. Aside from that, tunes seem to sound similar to one another, and mashups become instant classics of this new age. (Ya’ll listen to Norwegian Recycling?)
House music has never went this commercial since it was first born in the chilly Chicago during the 1980s. As a 1990-born, I only first started to see Jamiroquai and Daft Punk repeatedly on MTV during the late century since I came to life.
Alain Macklovitch, house music DJ and turntablish from Montreal, better known as A-Trak, cited the rising popularity of French house duo Daft Punk for popularizing the genre, pointing out that their Alive 2007 tour around America was responsible for “educating a whole generation of kids about electronic dance music (EDM).” Soon after Macklovitch went on experimenting different genres into dance music on Fool’s Gold (his record label), mainstream pop became just that – “the exact intersection between hip hop and dance music,” he tells The Huffington Post.
Following the Internet boom in the last decade comes social media tools on which producers monopolize their musical influence. Artists post official videos on YouTube everyday, making it possible for any viewer to share videos instantly, and the next thing you know, Robert Miles became the next best thing after that dancing baby video, even beating your favorite clip with the cutest cat in the world everyone’s talking about.
“Because of the Internet and things like Myspace, the global community is getting bigger and stronger,” tells Paavo Siljamäki from trance trio Above & Beyond to Beatportal. Trance music, one of the plethora of genres streamlined from EDM, has become a global phenomena, mainly because top DJs in the history of dance music regularly plays trance. DJMag’s annual world’s no. 1 DJ poll awarded trance mixers such as Paul Oakenfold, Tiësto, Paul van Dyk, and recently first-placed Armin van Buuren, who stayed on top four-year running since 2007.
Since its mainstream popularity, trance symphonies have progressively embedded itself in my head. Once a law student, Dutch DJ and producer van Buuren has taken over EDM to earn the current god-like status in festivals such as his solo performance at Armin Only, in the Netherlands, with over 100,000 rave-goers coming together from all over the world.
“It’s an international language,” said van Buuren on music, the concept behind his Universal Religion compilations. “Music is no longer territorially restricted, which has made it possible for the dance music sound to spread fast.” His most recent album, Mirage, features notable popstar Sophie Ellis-Bextor’s low-tempo vocal on “Not Giving Up On Love”, a great team-up that instantly gained popularity among trance and non-trance listeners alike.
With an estimated 15 million listeners worldwide, A State of Trance (ASOT), his weekly radio show (also crunched down into half-hour podcast episodes available on iTunes) has an estimated 15 million listeners worldwide, which keeps on growing today after its epic 400th episode birthday of partying held in Germany, the UK, and the Netherlands.
Three full days in three big places; so much to do, yet so little time. It’s no wonder he decided to put his successful career on hold, following the recent birth of his child. In other news, our current age of globalization also includes some great podcasts I would recommend for you to subscribe:
- Trance Around The World with Above & Beyond
- The Gareth Emery Podcast
- John O’ Callaghan’s Subculture Podcast
- Euphonic Sessions with Ronski Speed
One particular favorite DJ of mine is the trance duo Myon & Shane 54, the dudes behind International Departures and best known for their incredible mashup tunes. This one’s a recent favorite, “Violet’s Miracle” – Dinka vs Fragma, played on Episode 084:
Taking aside EDM, mainstream pop and classic one-hit wonders alike are tuning into a similar pitch, as if this universal language is following repetitive patterns in dance beats. With almost no new introduction to an artist’s “creativity”, or improvisations to chord arrangements, we can literally mash up the chart-topping hits that have come on and off the music board in recent years. I welcome you to watch this satirical interpretation of the contemporary songwriter’s creativity performed by Australian comedy group, the Axis of Awesome.
Like, seriously. It will be interesting to see what kind of innovations the future holds for the music industry. What can emerging artists bring to the table? Will pop music actually induce as strong emotions as trance-like states that take us above and beyond? Do musicians care when some dude or group of dudes mashes up all the smashing hits in the last century into one bite-sized podcast episode? Probably not a good idea.
So long, cheesy lyrics (Oops! I did it again). Say hello to the beats (and repetitive chords).
In pop we trust. And that’s all we know for sure at the moment.